(800) 774-8036

Web Analyst, Tagging and Implementation

Orlando, FL
Date Added: November 05, 2021
Software Resources has an immediate contract job opportunity for a Web Analyst, Tagging and Implementation with a major corporation in Orlando, FL.

Location : Remote (East Coast Time) to start, then on-site in Orlando a few days per week.

• Hands on Analytic experience and implementation and reporting GA 360
• Hands on Google tech Web tech, setting up web banner
• Ab test, able to create an Adobe target
• ObservePoint preferred
• Omnibug or other debugging experience required
• BA required

The Web Analyst, Tagging and Implementation will be responsible for overall requirements and data quality for Adobe Analytics, Adobe Target and Adobe Audience Manager. The person in this role will work with cross functional teams to align the implementation with KPIs as provided by the business, create analytics implementation requirements for both web and app. The person filling this role will be tasked with coaching and mentoring other team members, creating and maintaining technical and requirements documentation for app and web tracking standards including variable and report suite settings (SDR), process documentation. This person will work with Adobe Analytics (fka Omniture, fka Sitecatalyst), GA 360, Adobe Launch, Adobe Target and will have expert knowledge of the tools.

Tagging Requirements
  • Deliver clear and concise set of technical requirements to the analytics developers
  • Follow best practices for Adobe Cloud Solution integration
  • Integration and optimization best practices within the Analytics and Targeting Team and across the marketing organization
  • Support Manager of Digital Analytics Architecture with Implementation Strategy to identify and establish integrated communication on KPIs, lifecycle reporting
Experience Activity creation & web messaging
  • Create Adobe Target activities for operational messaging placements in web
Processes and Documentation
  • Create a solid and user digestible set of technical documents, through process documentation, identify possibilities for improvement
QA/Testing Web and App tracking
  • Proactively create testing and tagging use cases to test against. Create test cases using excel or Rally, by translating technical requirements into gap fulfillment of business KPIs
Validation and Alert Reports
  • Analyze implementation health and legacy compatibility utilizing the SDR as reference, crosschecking with ObservePoint and data pull results – report findings to the Manager of Digital Analytics Architecture and other stakeholders.
  • Identify needed capabilities and gaps, keep up with latest market trends, proactively detect anomalies in reporting, making recommendations where appropriate to improve the current implementation
Launch Setup
  • Occasionally assist the technical team with smaller scope tag management implementations
  • Implement 3 rd party pixels and flood light tags as per Paid Media Team requirements

Responsible for providing business compliant business requirements for the tagging of mobile app and web. Responsible for testing and verifying tagging implementation, focus on data quality and qa automation for tagging

  • Expertise in Web analytics tools (Adobe Analytics, Adobe Launch, Omniture Sitecatalyst & Client, Google Analytics 360) strongly preferred
  • Demonstrated experience leading projects with significant and far-ranging impact on the performance of the business in both the short- and long-term as well as requiring significant financial and resource investments
  • Advanced MS Excel skills required. Advanced database or business intelligence experience a plus.
  • Expertise with AdHoc, Workspace, Report Builder, Analytics Reporting (Adobe)
  • Passion for entertainment industry and guest experience optimization
  • Expertise leveraging Adobe Launch to implement Media Pixels
  • Expertise leveraging Charles Proxy, ObservePoint and Omnibug to debug Analytics Tags
  • Familiarity with CA Agile system (CA Agile Central), ALM or Jira
  • Ability to clearly and effectively communicate and present business cases to stakeholders at all levels.
  • Strong organizational skills and the ability to effectively multi-task and prioritize in a fast-paced environment.
  • Experience in a Technical Project Management or Business Analyst role preferred.
  • Experience with Microsoft Excel & PowerPoint
  • Familiarity with tagging and tracking methodology, requirements creation.
  • Familiarity with agile methodology, mobile app development for both iOS and Android.
  • Demonstrated ability to work independently in a deadline oriented environment;
  • Ability to quickly learn new technologies, applications and processes;
  • Demonstrated ability to work directly with internal departments towards issue resolution and project release;
  • Experience in troubleshooting media tags, analytics implementations;
  • Ability to handle multiple projects required.
Bachelor’s degree required Marketing, Computer Science, Communications; Master’s degree preferred

Adobe Training or Certification preferred, ObservePoint Training or Certification Preferred

  • 5-7 years in a web analytics position; Extensive experience is tagging and web analytics. Experience in GTM, Launch or DTM, Adobe Analytics, GA360
  • 5-6 years working with console and analytics debugging tools
  • 3-5 years of experience with A/B Testing, activity creation using Adobe Target or similar tool
  • 1-3 years of experience with DMP, Adobe Audience Manager
The Web Analyst, Tagging and Implementation possess the skillset of a Web Analyst, with added coding or technical component and very strong data quality background with QA automation tool knowledge. In this very competitive market, this particular skillset combination is in very high demand nationwide.

Don’t delay. Join the Software Resources team today!
Software Resources specializes in connecting talented IT professionals with challenging job opportunities that transform jobs into careers.
To meet our clients hiring needs, we continuously source talented IT Professionals with all levels of expertise and in all disciplines. We offer world class major medical, dental and vision benefits, 401(k) with match, short term disability, Life Insurance and AD&D. You, our future employees, can make a tremendous difference to our company and our clients. Please apply to this job and experience the Software Resources difference. You can view all of our jobs at https://www.softwareresources.com/careers/
Company Overview
Software Resources is a national staffing and recruitment firm delivering the best candidates to our clients and the best jobs to our candidates since 1992.
We are a certified woman owned business in business to place contract, contract-to-hire, and direct-hire talent in Technology (IT, creative, marketing), finance, accounting, and executive-level positions. We serve many vertical markets including Entertainment/Media, Cruise Industry/Leisure travel, Hospitality, Government, Personal Care, Professional Services, Energy/Utilities, Security, and Financial Services.
Headquartered in Lake Mary, FL in the Orlando metro area, we have branches and sales professionals across the US. Wherever you’re located and whatever the need, count on Software Resources to provide exceptional candidates who are fully vetted and ready to go. Call (800) 774-8036 or visit us online at https://www.softwareresources.com/ and leave the recruiting to us!

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