(800) 774-8036

Product Marketing Manager (REMOTE-EST HOURS)

Century City, CA
Date Added: January 07, 2022
 
Software Resources has an immediate, direct hire job opportunity for a REMOTE Product Marketing Manager. Must work EST hours.

Must Haves:
  • Subject Matter Expert with product launches
  • Market Intelligence and know competition and understand our customer
  • Strong collaboration with internal dept to be able to target customers and insight on the buyer’s process.
  • Develop marketing plans
  • Must have knowledge of campaign management tools such as Marketo or a similar automation tool
  • Strong communication, written and presentation skills.
  • Ideally knows Salesforce CRM or similar CRM product
  • Have completed competitors analysis and market research possibly written white papers or blog.
Job Description:
As a product marketing specialist, you are responsible for helping ensure that your products fly-off the shelf. You will have a solid understanding of product strategy, growth marketing, positioning, and messaging, and have a track record of strong cross-functional collaboration.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to help with the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities:
  • Identifying target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
  • Partnering and collaborating with product management and R&D to define the product strategy and feature roadmap
  • Developing a marketing plan for the products in conjunction with our Marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
  • Developing product positioning, value propositions, and key messaging to be used in product development and marketing campaigns
  • Leading the go-to-market plan for new product releases, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Developing and implementing data-driven life cycle marketing strategies to drive product growth and retention
  • Tracking marketing program performance and optimizing through continuous testing
  • Reviewing competitive offering and driving ongoing differentiation
  • Working closely with Product Marketing leadership to lead cross-functional initiatives
  • Applying creative skills and marketing capabilities to assist in the deployment of campaigns
Requirements:
  • 3-5 years of experience in product development and/or marketing preferred
  • Strong computer skills; knowledge of Microsoft Office suite of products
  • Self-directed with ability to plan and evaluate projects, maintain a project schedule, and complete work with minimal supervision
  • Conscientious, detail-oriented worker with strong work ethic
  • Good organizational skills and ability to work under pressure and manage multiple tasks
  • Exceptional ROI-tracking skills, able to prove what is – or isn’t – working
  • Strong communication and writing skills
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player!
Education Level Required : Must have a Bachelor’s degree-mandatory


Don’t delay. Join the Software Resources team today!
Software Resources specializes in connecting talented IT professionals with challenging job opportunities that transform jobs into careers.
To meet our clients hiring needs, we continuously source talented IT Professionals with all levels of expertise and in all disciplines. We offer world class major medical, dental and vision benefits, 401(k) with match, short term disability, Life Insurance and AD&D. You, our future employees, can make a tremendous difference to our company and our clients. Please apply to this job and experience the Software Resources difference. You can view all of our jobs at https://www.softwareresources.com/careers/

Company Overview
Software Resources is a national staffing and recruitment firm delivering the best candidates to our clients and the best jobs to our candidates since 1992.
We are a certified woman owned business in business to place contract, contract-to-hire, and direct-hire talent in Technology (IT, creative, marketing), finance, accounting, and executive-level positions. We serve many vertical markets including Entertainment/Media, Cruise Industry/Leisure travel, Hospitality, Government, Personal Care, Professional Services, Energy/Utilities, Security, and Financial Services.

Headquartered in Lake Mary, FL in the Orlando metro area, we have branches and sales professionals across the US. Wherever you’re located and whatever the need, count on Software Resources to provide exceptional candidates who are fully vetted and ready to go. Call (800) 774-8036 or visit us online at https://www.softwareresources.com/ and leave the recruiting to us!


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