(800) 774-8036

Manager Marketing Strategy & Integrated Planning

Burbank, CA
Date Added: August 23, 2022
Software Resources has an immediate job opportunity for a Manager Marketing Strategy & Integrated Planning. This assignment is hybrid/remote in the Burbank, CA area.

Duration: 12 month(s)

Must Haves: Team Player, Prior Entertainment knowledge – or have worked in entertainment, Good Communication – written and verbal skills, Proactive, Foster relationships, provide good ideas, Excellent ability with Creating Presentations, work with Google Docs and use Excel – creating formulas

The Manager, Marketing Strategy & Integrated Planning is responsible for developing the marketing strategy and campaign framework for Branded Television content, with a focus on developing end-to-end integrated marketing plans. The Manager will partner with research teams to meet marketing needs and lead collaboration across key marketing partners and stakeholders to deliver on campaign goals. The Manager will oversee the creation, management and presentation of essential documents and integrated campaign planning information, and lead strategy and execution of marketing activations and experiential programs. The successful candidate has a passion for kids and family entertainment, is agile and curious, collaborative, and has experience across multiple consumer marketing disciplines.
● Manage marketing strategy development and campaign planning processes.
● Collaborate with key partners to source and align on campaign information and key tactics.
● Lead strategy meetings, including setting agendas and managing follow-ups.
● Communicate marketing strategy and represent the team’s work in Executive meetings and with stakeholders.
● Manage campaign milestones and overall timeline.
● Analyze marketing research, develop campaign goals and track KPIs.
● Collaborate with multiple teams across the company to amplify marketing campaigns.
● Build and maintain sustainable relationships with internal /cross line of business counterparts.
● Manage experiential activations and partnerships for priority titles.
● Engage in ongoing industry analysis of competitive brands/campaigns.
● Maintain confidential information with all levels of Cast, including Executives.
● Develop team processes and workflows
● Be knowledgeable of content to inform strategy & planning by reading scripts, watching cuts, understanding production schedule, etc.
● Clearly delegate work and foster a team-oriented environment.

** The company requires on-site workers to be fully vaccinated absent a legally required exemption approved by the vendor. Exceptions to the vendor vaccine requirement apply in states that have laws concerning employer vaccine mandates. Vendor must ensure that any unvaccinated workers follow applicable safety protocols when they are on-site. Specifically, for any of their workers who are not verified as fully vaccinated, it is the vendor’s responsibility to ensure that at all times when performing services on-site at a U.S. location or property, those individuals, at a minimum, will wear a disposable face mask certified by ASTM International with an ASTM Level 1 or higher rating (to be changed every day). If the individuals regularly work within three feet of others, the vendor must also implement a secondary mitigation measure such as a face shield or safety glasses. Please note that workers may only remove the face mask if the worker is alone in an office with the door shut, or the worker is six feet of distance from others and actively eating or drinking. Additional safety protocols may be required, as determined in the sole discretion of The Company or its affiliates. If requested, the vendor must inform its contact of any safety protocols the vendor has implemented for any of its workers while on-site at a location or property.

Basic Qualifications:
● Minimum 5 years work experience in a consumer marketing field
● Passion for and strong understanding of the entertainment landscape.
● Strong written communication and presentation skills. Ability to lead a discussion and keep meetings on track.
● Strong attention to detail and follow through.
● Flexible and adaptable to change in the face of shifting priorities and new opportunities.
● Steady demeanor and knack for prioritizing projects to efficiently meet deadlines.
● Social media and pop-culture savvy.
● Mac proficient.
● Keynote and PowerPoint proficiency

Required Education:
Bachelors Degree or Relevant Work Exp

Don’t delay. Join the Software Resources team today!
Software Resources specializes in connecting talented IT professionals with challenging job opportunities that transform jobs into careers.
To meet our clients hiring needs, we continuously source talented IT Professionals with all levels of expertise and in all disciplines. We offer world class major medical, dental and vision benefits, 401(k) with match, short term disability, Life Insurance and AD&D. You, our future employees, can make a tremendous difference to our company and our clients. Please apply to this job and experience the Software Resources difference. You can view all of our jobs at https://www.softwareresources.com/careers/
Company Overview
Software Resources is a national staffing and recruitment firm delivering the best candidates to our clients and the best jobs to our candidates since 1992.
We are a certified woman owned business in business to place contract, contract-to-hire, and direct-hire talent in Technology (IT, creative, marketing), finance, accounting, and executive-level positions. We serve many vertical markets including Entertainment/Media, Cruise Industry/Leisure travel, Hospitality, Government, Personal Care, Professional Services, Energy/Utilities, Security, and Financial Services.
Headquartered in Lake Mary, FL in the Orlando metro area, we have branches and sales professionals across the US. Wherever you’re located and whatever the need, count on Software Resources to provide exceptional candidates who are fully vetted and ready to go. Call (800) 774-8036 or visit us online at https://www.softwareresources.com/ and leave the recruiting to us!

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