(800) 774-8036

Display Media Associate

New York, NY
Date Added: March 31, 2022
 
We have an opening for a 100% remote Display Media Associate at an entertainment giant in New York, NY.

Duration: 6 month(s) with the potential to be extended

This can be 100% remote position
This role will be dealing with banner ads across Google. There is minimal buying but more adjusting bidding. Must have hands on Keyboard experience in Google Display.


Description:
The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Basic Qualifications:
• Develop and implement display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply media strategy and manage robust portfolio within existing programmatic channels, and explore growth of new channels
• Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
• Optimize budget across programmatic placements to deliver positive return on marketing spend
• Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Track, monitor, and optimize performance against key KPIs
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
• Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 2+ years paid media & acquisition experience required
• Direct response experience a must
• Hands-on keyboard executional experience in Google’s Display & Video 360 required
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Data and yield analysis skills (DMP) experience
• Global and international media planning/buying experience preferred, but not required
• Offline channel experience (i.e. digital OOH), a plus
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Required Education:
BS or equivalent

Don’t delay. Join the Software Resources team today!
Software Resources specializes in connecting talented IT professionals with challenging job opportunities that transform jobs into careers.
To meet our clients hiring needs, we continuously source talented IT Professionals with all levels of expertise and in all disciplines. We offer world class major medical, dental and vision benefits, 401(k) with match, short term disability, Life Insurance and AD&D. You, our future employees, can make a tremendous difference to our company and our clients. Please apply to this job and experience the Software Resources difference. You can view all of our jobs at https://www.softwareresources.com/careers/
Company Overview
Software Resources is a national staffing and recruitment firm delivering the best candidates to our clients and the best jobs to our candidates since 1992.
We are a certified woman owned business in business to place contract, contract-to-hire, and direct-hire talent in Technology (IT, creative, marketing), finance, accounting, and executive-level positions. We serve many vertical markets including Entertainment/Media, Cruise Industry/Leisure travel, Hospitality, Government, Personal Care, Professional Services, Energy/Utilities, Security, and Financial Services.
Headquartered in Lake Mary, FL in the Orlando metro area, we have branches and sales professionals across the US. Wherever you’re located and whatever the need, count on Software Resources to provide exceptional candidates who are fully vetted and ready to go. Call (800) 774-8036 or visit us online at https://www.softwareresources.com/ and leave the recruiting to us!

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